Ally

In my current role as a UX Content Specialist at Ally, I take complicated ideas and processes and turn them into easy and accessible applications for our users.

I’ve supported many teams within Ally's automotive space. Projects I’ve worked on include:

  • SmartAuction, Ally’s industry-leading online wholesale automotive auction site

  • Ally Dash, our suite of B2B auto dealer products

  • Our self-serve vehicle refinancing tool

  • Ally Auto Online Services, the financing portal for personal and business auto loans

  • Marketing material for the public-facing websites I linked in those previous bullet points

A sampling of the marketing material just mentioned:

I have a wide breadth of experience from my tenure here, including these buzzwords:

  • Accessibility

  • B2B and B2C products

  • Agile working methods

  • Authenticated and unauthenticated spaces

  • SEO

  • Content creation/writing

  • Wireframes and site mapping

  • Information architecture

  • Marketing copy

  • Video scripts and storyboards